Bikini Berlin

Creative Concept

Copy

Transcreation

Social Media

Bikini Berlin is the city’s coolest concept mall, blending independent designers with established brands in a space as unique as its history (it started life as a swimwear factory).

As Creative Concept, I wrote their brand campaigns and dreamed up their annual holiday activities, adding sparkle to Berlin’s shopping scene.

Seasonal Christmas Campaign 2020

Every year, Kemmler Kemmler identifies an exciting artistic talent with whom to collaborate on a series of wrapping paper designs. This concept is then expanded into an architectural installation in-store where customers can have their Christmas gifts wrapped for free.

For the 2020 edition, Berlin-based artist duo CROSSLUCID celebrated five years of festive gift-wrap crossovers. Their surreal designs were then turned into an immersive installation at the Berlin concept mall.

I was in charge of guiding visitors through the experience with copy, as well as advertising the shopping centre’s festive services with a small campaign.

The following campaign was played out over Bikini’s social media channels as well as Out Of Home. It could be spotted all over Berlin – from underground platforms to train displays (Berliner Fenster) and advertising columns.