Hello, I’m Lilly.
I’ve always loved to write. Starting as editor-in-chief of my own newspaper at the tender age of 8, I quickly sought new career challenges. Highlights include having my first story published in the local paper aged 10 and having my blog featured in ZEIT Magazin in 2013.
Although I occasionally strayed from writing – a degree in Graphic Communication being the longest and most distracting of such forays – I always returned. I’m happy that I did.
Today, I’m a bilingual creative and have been writing and concepting for a variety of brands and companies. Take a look at some of those below.
Sky
I’m responsible for elevating Sky’s brand presence and enhancing audience engagement through compelling storytelling and innovative digital experiences.
Day-to-day, I manage the campaign lifecycle, from conception to go-live, and liaise with external vendors and agencies.
WOW
WOW is Sky’s streaming service for the German market, which launched in 2022 and has been growing ever since.
As Senior Creative, I work on a diverse set of projects, from range campaigns and targeted special placements to AV and social campaigns, designed to resonate with diverse audiences.
Peloton
I connected Peloton’s American brand with a German and British audience and ensured our voice remains consistent.
On a day-to-day basis, I worked on creative campaigns from concept to post-production and wrote copy for both acquisition and retention across all channels.
unu
unu is a mobility company with the mission to create the best mobility solutions to connect people to their city.
I continuously crafted the tone and voice and ensured copy remained human across all touchpoints – from Instagram posts and newsletters to alerts on the scooter display.
SieMatic
SieMatic is a high-end kitchen brand from Germany with international appeal and showrooms all over the world.
I wrote creative concepts and copy for their full-funnel campaigns. As part of their relaunch, I also helped to define their tone of voice and worked on their first major brand campaign.
Cheerio*
Cheerio* is a holistic sustainable sock brand dedicated to helping people put a greener foot forward without leaving an ecological footprint behind.
I crafted the brand’s tone of voice and incited a ‘Happy Revolution’ in sock shoppers across Germany with a major brand launch campaign to promote ecological values with lightness and humour.
Bikini Berlin
Bikini Berlin is Berlin’s concept mall of choice. The former swimwear factory first opened its doors in 2014 and has since made a name for itself with its mixture of independent and established design stores.
As Creative Concept, I was tasked with penning their brand campaigns, as well as their annual Holiday activity.
muun
muun is a German sleep brand, merging technology and lifestyle to deliver a holistic product experience.
I developed and managed muun’s social media strategy and output, while also writing the English copy for their website. Additionally, I defined the content strategy for their online magazine.