muun

Communications Manager

Copy

Content Strategy

Concept

Social Media

muun was a German sleep brand with a dreamy combination of tech and lifestyle.

I shaped their social media strategy, wrote English copy for their website, and developed a content strategy for their online magazine, making every interaction as smooth as their mattresses.

Lucile & Snore magazine

Lucile magazine was dreamt up to inspire, cultivate a better sleep and bring back fantasy to the place where it is born. I helped muun to define the online magazine’s content strategy and wrote its content: From writing love letters to my favourite bedroom artefacts to discussing sleep deprivation with a professional mountaineer, I delved deep into the realms of sleep and dreams.

When Lucile was eventually relaunched and renamed to Snore Magazine, I set up the new content strategy and developed the magazine’s new formats.

Website copy

Although based in Germany, muun sells its products Europe-wide and needed me to transcreate its German website into English.

I managed and maintained all the content for muun’s social media channels (Instagram, Facebook, Pinterest and Twitter). This included taking my own photos.