muun

Communications Manager

Copy

Content Strategy

Concept

Social Media

muun is a German sleep brand, merging technology and lifestyle to deliver a holistic product experience. When they were just setting foot in the industry, I developed and managed their social media strategy and output, while also writing the English copy for their website.

Additionally, I defined the content strategy for their online magazine Lucile and its subsequent relaunch to Snore Magazine.

Lucile & Snore magazine

Lucile magazine was dreamt up to inspire, cultivate a better sleep and bring back fantasy to the place where it is born. I helped muun to define the online magazine’s content strategy and wrote its content: From writing love letters to my favourite bedroom artefacts to discussing sleep deprivation with a professional mountaineer, I delved deep into the realms of sleep and dreams.

When Lucile was eventually relaunched and renamed to Snore Magazine, I set up the new content strategy and developed the magazine’s new formats.

Website copy

Although based in Germany, muun sells its products Europe-wide and needed me to transcreate its German website into English.

I managed and maintained all the content for muun’s social media channels (Instagram, Facebook, Pinterest and Twitter). This included taking my own photos.