unu
Senior Copywriter
Copy
Concept
User Experience
Social Media
unu believed scooters should connect people to their cities, not just get them from A to B.
I helped craft a tone of voice that reflected that mission, ensuring every touchpoint – Instagram posts, newsletters, even alerts on the scooter display – felt as human as the rider.
“What if” campaign
Anyone who’s used an electric scooter to commute in a city knows how much easier, faster and more affordable it is. But how do you get that across to people who haven’t? To introduce the new unu Scooter, we created an international campaign that highlights the scooter’s key benefits by making the viewer imagine how much better life could be. The “What if” slogan became the springboard for all our communication and we translated them into five key messages for each of unu’s four markets, Germany, Austria, the Netherlands and France.
100 years of Bauhaus
2019 was the year of the Bauhaus. With unu having an ideology very similar to the German design school’s, we created a small campaign around the 100 year anniversary, highlighting the impact the Bauhaus ideology has had on our company and featuring a scooter tour of the top 11 Bauhaus buildings to be found in Berlin.
UX Copy: app & scooter display
With unu launching a new connected scooter in 2020, I developed the lead English copy for both the new app and the scooter display, which was then translated into German, French and Dutch.
Scooter colours
When the new unu Scooter was still in the development stage, I was tasked with defining the names of the seven colour variations.
