Peloton
Copywriter
Copy
Concept
Script
Transcreation
As Copywriter at Peloton’s international creative studio, I connect the American brand with a German and British audience and ensure our voice remains consistent across all touchpoints.
On a day-to-day basis, I work on creative campaigns from concept to post-production and write copy for both acquisition and retention across all channels.
Angelique Kerber: Motivated By Love
Peloton members come from all around the world, but one thing unites them: they find their motivation in love. No one knows this motivation better than Angelique Kerber. She’s Germany’s best tennis player, a three-time Grand Slam champion, the winner of an Olympic silver medal – and a Peloton member.
To kick off Peloton’s first European member story, we explored Angelique’s love for tennis and how her passion for the sport drives her to keep coming back.
Instructor Launches
What’s your story? Every time we launch a new instructor at Peloton we ask that same question. In the space of just five weeks, we spend hundreds of hours in meetings, interviews and calls to get to the bottom of each instructor’s unique story and then carefully craft it into a 60” film and content across all platforms to introduce them to the Peloton Community.
The Peloton Cooldown 2021
The Peloton Cooldown provides Members with an ultra-personalized, data-filled, immersive experience that shines a light on their achievements over the past year and lets them view their experience with Peloton.
For the 2021 Cooldown, we created teasers, badges, animations, social posts and videos, to give Peloton Members the opportunity to celebrate and share their most frequent workouts, class rankings, which instructor they worked out with the most and see their collection of Artist Series badges and so much more.
All For One 2021
All For One is Peloton’s annual event celebrating its unique community. What began in 2018 with one ride, featuring 11 instructors as a way to kick off summer and celebrate July 4th has evolved into a 3-day global music event, the first of its kind on any fitness platform.
For the 2021 music festival edition, we created teasers, emails and social posts to invite Peloton Members to travel from stage to stage to celebrate the hottest global artists in Rock, Pop, Hip Hop, Country, EDM and more. The result: 40 instructors, 25 artists and 4 modalities all vibing on one frequency felt around the world.