Hello, I’m Lilly.
I’ve always loved to write. My career began as editor-in-chief of a highly exclusive publication – my very own newspaper – at the age of eight. By ten, I had my first story published in the local paper, and in 2013, my blog made its way into ZEIT Magazin. Not bad for a kid who once thought “writing for fun” might not be a real job.
Although I briefly detoured into Graphic Communication (a highly creative distraction), I always found my way back to words. And I’m glad I did.
Today, I’m a bilingual creative, concepting and writing for brands big and small.
Curious? Take a look at some of my work below.
Sky
I elevate Sky Germany’s brand presence with compelling, sometimes surprising storytelling – whether it’s launching new products or creating campaigns that get people talking (and watching).
Day-to-day, I guide campaigns from bright idea to go-live, collaborating with agencies and vendors to keep the magic alive.
WOW
WOW is Sky’s streaming service for Germany, launched in 2022 and growing faster than my coffee consumption.
For WOW, I work on everything from broad-reaching campaigns to super-targeted digital placements, plus TVCs and social. The goal? Make streaming irresistible for every kind of viewer.
Peloton
I helped Peloton bring its high-energy American brand to German and British audiences, ensuring its voice stayed strong (and consistent) across the pond.
From concept to post-production, I crafted campaigns and wrote copy for both acquisition and retention, keeping riders motivated – and hitting “next class.”
unu
unu believed scooters should connect people to their cities, not just get them from A to B.
I helped craft a tone of voice that reflected that mission, ensuring every touchpoint – Instagram posts, newsletters, even alerts on the scooter display – felt as human as the rider.
SieMatic
SieMatic doesn’t just make kitchens; it makes dreams for foodies with impeccable taste.
I wrote creative concepts and full-funnel campaigns, helped redefine their tone of voice, and played a key role in their first major brand campaign during their relaunch. Gourmet copy, served fresh.
Cheerio*
Cheerio* is a sustainable sock brand helping people put their best (and greenest) foot forward.
I crafted their tone of voice and led a ‘Happy Revolution,’ launching a campaign that combined ecological values with humour. Because saving the planet doesn’t have to be serious business.
Bikini Berlin
Bikini Berlin is the city’s coolest concept mall, blending independent designers with established brands in a space as unique as its history (it started life as a swimwear factory).
As Creative Concept, I wrote their brand campaigns and dreamed up their annual holiday activities, adding sparkle to Berlin’s shopping scene.
muun
muun was a German sleep brand with a dreamy combination of tech and lifestyle.
I shaped their social media strategy, wrote English copy for their website, and developed a content strategy for their online magazine, making every interaction as smooth as their mattresses.