Sky

Senior Creative

Copy

Concept

Art Direction

AV

I elevate Sky Germany’s brand presence with compelling, sometimes surprising storytelling – whether it’s launching new products or creating campaigns that get people talking (and watching).

Day-to-day, I guide campaigns from bright idea to go-live, collaborating with agencies and vendors to keep the magic alive.

Sky Stream Launch Germany

Sky Stream is Sky’s streaming puck that turns any smart TV into an entertainment powerhouse. For its German launch, we crafted a full-funnel campaign celebrating the simplicity it brings to chaotic streaming lives – because who needs 27 remotes and an existential crisis over what to watch next?

Sky Stream Christmas Campaign

For Christmas, we took things up a notch. Highlighting Stream’s ability to bring all your favourite content together in one place, we created a festive campaign featuring familiar faces like Harry Kane and the cast of Squid Game.

The result? A story of fulfilled wishes (and a lot of happy streamers).

Sky Originals

With heart-stopping dramas, eye-widening documentaries, smash-hit comedies and world-leading arts, entertainment and kids content, Sky Originals connect with viewers throughout Europe and the world over.

Before the German Sky Originals productions were cancelled in 2024, I was responsible for their advertising concepts, key art, taglines and visual language in close collaboration with Sky Studios and external production partners.

Das Boot

Season 4, 2023
Directed by Henk Handloegten, Achim von Borries and Tom Tykwer for X Filme Creative Pool, ARD Degeto, Beta Film and Sky Studios

Helgoland 513

Season 1, 2024
Directed by Robert Schnentke for UFA Fiction and Sky Studios

Babylon Berlin

Season 4, 2022
Directed by Henk Handloegten, Achim von Borries and Tom Tykwer for X Filme Creative Pool, ARD Degeto, Beta Film and Sky Studios