WOW
Senior Creative
Copy
Concept
Art Direction
AV
WOW is Sky’s streaming service for Germany, launched in 2022 and growing faster than my coffee consumption.
For WOW, I work on everything from broad-reaching campaigns to super-targeted digital placements, plus TVCs and social. The goal? Make streaming irresistible for every kind of viewer.
WOW – Start of Season 24
After a summer full of sports – from the Euros to the Olympics – the football season is finally back again.
How do we build on the football fever of the summer and keep this excitement going into the upcoming start of the Bundesliga and the Premier League though? By creating a campaign based around our fans and based on the truths behind what football really means to them. Endlich wieder Saison!
Production: 27km
WOW – Stream Big
Q1 Range Campaign, 2024
For WOW’s quarterly range campaign, we highlight the most up-to-date selection of films and series.
This time, the films and shows on WOW are nominated for awards and setting box office records. They’re as big as entertainment gets. So it made sense to tell people in a BIG way… Stream big.
Production: 13 Frames
WOW – A Day in the Life of WOW
Q2 Range Campaign
For WOW’s quarterly range campaign, we highlight the most up-to-date selection of films and series.
As WOW’s audience is digital first, it made sense to pick up some of the trends found online – and one you can’t escape is “A Day in the Life”. Using the big range of content found on our platform, we had some fun imagining what a day with WOW looks like.
Production: 13 Frames